OUR STORY
Our Approach
The brand works with the profound vision of promoting Indian meticulous art forms which are struggling to survive these days due to the apaced shift from natural and inclusive system to man made processes in the complete design vertical. The brand realises the detachment to the processes these days with a rat race of result oriented ways of living and ruthless and unthoughtful consumption patterns. As a brand Meesa couture embodies conscious production in its system and is thriving towards the path of sustainable methods from scratch to the final product respecting the important role played by artisans and community in their whole design philosophy . Craftsmanship is realm of worship here through which each garment is given a life and form and shared to the world. The core of the brand is to reduce greenwashing in the system and keep it a circular model as far as possible so that “ what we take as a brand from nature we give it back to it and the community in a better format”.We make sure we self audit our practices from time to time so that we keep up our promise of giving the best ethically and doing each task mindfully.
We can be the torch bearers of transformations ourself through the right act for the cause.” We are doing it throughout with our ‘close to heart work’ i.e., making clothes with lots of compassion with each bit of our work chain from humans tp materials
The Values
Honesty in the process and compassion towards our planet and our work family is our underline core. It is not only about evolving the design process but strengthening our relation with everyone we come across in our design vertical. Mindful construction is our conscious call as we feel gratified and blessed for the resources we take from our mother earth. We are thriving to build an inclusive system, making thoughtful clothes for with all not easily disposable are transeasonal and can be passed on keeping our old practice of loth legacy alive which is also a very calm and systematic approach alertness and self-questioning our approach has always helped us to have better understanding of our audience’s feelings and expectations from us a brand.
HONESTY |
We try be as transparent and straightforward in our conduct of work. As be believe when things are done in a legit manner there is no need to be closed about it. Also we support the fact as our clients you have the whole right to know our work process and standards we follow. |
INCLUSIVE |
It’s not just us but everyone and everything in our value supply chain which is an equal contributing factor to where we stand today. We try to be inclusive in every service we provide and appreciate each person and each process in our design vertical |
COMPASSION |
This is an attribute which helps us keep going each day. Our geniune understanding and love for our work and our members is proudly ingraved in our system |
ETHICAL |
We try to be righteous and moral in our conduct of work at a daily basis , with due respect to our work family keeping their requests and requirements at priority. |
MINDFUL |
We are thriving each day to be more concious of our practices , it’s repercussions and it’s long term affects. Being aware of our deeds is our sole discretion. |
CIRCULAR |
Intense enthusiasm and excitement for our work has help us deliver the best results. We work with lots of passion and enjoy making these beautiful and strong statement silhouettes for you, which help give a language of expression out there to each one you who support us. |
Our Story
DESIGN PHILOSOPHY – The design philosophy of the brand, is to give importance to the traditions of Indian craftsmanship in a contemporary vocabulary. The label contours beautiful fabrics into an ensemble that can be adorned by the women of today. Also, the love for working with different kinds of fabrics and techniques from all over India, keeps the charm alive for the brand. The brand is inspired by the rich culture and heritage of India. A land of variety in every sense – India has so much to offer, it might just take you by surprise. Fro the array of delicacies to the interesting customs, From Andhra Pradesh’s Kalmakari to Punjab’s Phulkari, Lucknow’s Zardozi to West Bengal’s Kantha work, Bihar’sMadhubani to Madhya Pradesh’s Gond painting, Meesa couture aims to bring different kinds of these cultures to their designs and provide intricate detailing. 
“No waste is waste till you waste it”